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Still, amidst such positive reworkings, heterosexuality remains a perilous terrain for young women (Beres & Farvid, 2010).

Alongside these positive depictions, the app is also depicted as promoting superficiality (by only focusing on physical appearance), being a ‘hook up app’ that fosters promiscuity (Dating NZ, n.d.), and increasing the spread of sexually transmitted infections (Cohen, 2015).

Its use is seen as particularly dangerous for heterosexual women, resulting in reports of being raped (Hume, 2015; Hodges, 2015), being drugged and gang-raped (Leask, 2014), and even death (Vine & Prendeville, 2014).

The male sexual drive discourse posits that men are driven by a biological necessity to procure and engage in heterosex, and once aroused, must experience sexual release via coitus and orgasm.

Within this discourse, women are positioned as passive and responsive to male sexuality, and as distinctly lacking a physical desire for sex.

Fifty million people are estimated to use Tinder across 196 countries and the app is particularly popular among young people (Yi, 2015).

Due to its huge popularity, Tinder has attracted great media attention (Newall, 2015), focusing on not only Tinder’s features, but also debates about its place in society (Dating NZ, n.d.).

We then explicate what Tinder is and how it works, followed by discussing research on technologically mediated intimacies (Farvid, 2015a) before presenting the project details and our analysis.